This campaign promotes a smartphone-based payment system designed to work even in the most remote locations. By featuring a traditional rural store, the narrative effectively highlights the platform's widespread coverage and overall ease of use
TV 30"
Press and Banner Campaign
Agency: BUS · Creative Director: José Soveral · Copywriter: Susana Leal · Art Director: Federico Barbato, José Soveral · Production Company: Fast Forward · Director: João Teixeira · DOP: Tomás Brice · Executive Producer: Nuno Martins · Phtography: André Carvalho