2019 · We Are United
Building on the 2017 narrative, We Are United solidifies the brand's positioning. This iteration highlights Cuca's unique ability to transcend generations, social groups, and geographies, continuing its celebration of Angola's rich, pluralistic society.
Agency: BUS · Creative Director: José Soveral; Copywriter: Susana Leal; Art Director: José Soveral; Production Company: Neovibe; Director: Sérgio Henriques: Executive Producer: Jorge Rocha; DOP: Vítor Rebelo (Maninho); Photography: José Silva Pinto.
2017 · We Are Cuca
Have you ever considered what truly brings us together? As Angola’s premier beer brand, Cuca refreshed its market positioning with a core message of unity. Regardless of age, lifestyle, or football allegiances, what unites the nation is a shared respect for its diverse cultural richness. Cuca’s campaign champions this plurality, positioning the brand at the heart of the Angolan experience.
5" Teaser - Have You Thought About What Unites Us All?
60" Film · We Are Cuca
What brings us all together?
Whether you are old or young…
Modern or traditional…
No matter the club you support…
We are united, we are Cuca.
Agency: BUS · Creative Director: José Soveral; Copywriter: Afonso Azevedo; Art Director: Federico Barbato, Inês Almeida, José Soveral; Production Company: Team Films; Director: João Fanfas: Executive Producer: Gildo Mariano; DOP: Vitor Rebelo (Maninho); Photography: José Silva Pinto