Jade is a cider with a strong appeal to younger consumers. The "leave your mark" campaign was inspired by the Afropunk aesthetic to celebrate and affirm generational differentiation, marking an evolution in the brand's language until then.o
Web spot
Print K-Visuals
Client: JADE Sider · Agency: BUS Agency · Creative Director: José Soveral · Copy: Susana Leal · Art Director: José Soveral · Production Agency: Fast Forward · Photography: stock image