Samsung created an award for original ideas proposed by agents of the creative industries in Portugal.
The identity of this award is based on typography designed for this purpose, inspired by origami and the idea of a plan that transforms itself into multiple shapes.
The identity of this award is based on typography designed for this purpose, inspired by origami and the idea of a plan that transforms itself into multiple shapes.
Agency: Fischer-Bus · Creative Director: Paulo Afonso · Copywriter: Samir Mesquita · Art Director: Paulo Afonso · Design and Typography: José Soveral