2020 · lung cancer prevention
Lung cancer is the type of cancer that kills the most in Portugal, but there is still a lot of ignorance about the symptoms associated with it. An early diagnosis can be the difference between living or dying. In lung cancer INFORMATION month, raising awareness of the warning signs is essential.
Headline: There are signs we easily understand and others that simply cannot be ignored.
Client: Roche / Pulmonale · Creative Director: José Soveral · Copywriter: Susana Leal · Art Director: Paulo Calazans · Production Company: Maus da Fita · Director: João Vaz
2020 · Don't mask your health
The Covid-19 pandemic caused unprecedented disruption to healthcare systems, overshadowing other critical conditions. As routine consultations, screenings, and surgeries plummeted, this campaign was launched to address the dangerous trend of patients delaying or ignoring essential medical care.
Client: Roche · Creative Director: José Soveral · Copywriter: Susana Leal · Art Directon and illustration: José Soveral · Production Company: Maus da Fita · Director: João Vaz