In a market where beer is still a strongly male-dominated beverage, consumer research led to a relevant market insight - the EKA brand was the favourite of the female audience.
The challenge was to reposition the EKA brand and reaffirm it to the female audience as a premium, unmatched beer without alienating the male audience.
45" The Only One
30" The Unique
![](https://cdn.myportfolio.com/6fb5f147-4ea9-4926-b051-465c6684d9e4/3255dff2-8ffe-4747-976c-6d3e373eb3d2_rw_1920.jpg?h=d209bf53dd4f8db10aa9027f6406a562)
Agency: BUS · Director Criativo: José Soveral · Copy: Susana Leal · Director Arte: Federico Barbato, Inês Almeida, José Soveral · Production Company: Neovibe · Director: Márcio Loureiro · Executive Producer: Jorge Costa · DOP: William Sossai · Photography: António Nascimento