In a market where beer is still a strongly male-dominated beverage, consumer research led to a relevant market insight - the EKA brand was the favourite of the female audience.
The challenge was to reposition the EKA brand and reaffirm it to the female audience as a premium, unmatched beer without alienating the male audience.
45" The Only One
30" The Unique
Agency: BUS · Director Criativo: José Soveral · Copy: Susana Leal · Director Arte: Federico Barbato, Inês Almeida, José Soveral · Production Company: Neovibe · Director: Márcio Loureiro · Executive Producer: Jorge Costa · DOP: William Sossai · Photography: António Nascimento