EKA Beer Rebranding & Advertising

In a market where beer is still a strongly male-dominated beverage, consumer research led to a relevant market insight - the EKA brand was the favourite of the female audience. The challenge was to reposition the EKA brand and reaffirm it to the female audience as a premium, unmatched beer without alienating the male audience.

EKA Beer Repositioning TV Campaign

45" The Only One

30" The Unique

Agency: BUS · Creative Direction: José Soveral · Copy: Susana Leal · Art Director: Federico Barbato, Inês Almeida, José Soveral · Production: Neovibe · Director: Márcio Loureiro · Executive Producer: Jorge Costa · DOP: William Sossai · Photography: António Nascimento

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