Buzz is an RTD cocktail with vodka and fruit launched in the Angolan market.
The product design was not new, however, it differentiated itself from the competition, with a bold and provocative communication positioning, working very well in activations in bars and clubs, where the motto was precisely naughtiness.
The product design was not new, however, it differentiated itself from the competition, with a bold and provocative communication positioning, working very well in activations in bars and clubs, where the motto was precisely naughtiness.
Buzz is vodka mixed with naughtiness.
Agency: Fischer Bus · Art Director: José Soveral · Copywriter: Luis Jorge