Buzz is an RTD cocktail with vodka and fruit launched in the Angolan market.
The product design was not new, however, it differentiated itself from the competition, with a bold and provocative communication positioning, working very well in activations in bars and clubs, where the motto was precisely naughtiness.
Buzz is vodka mixed with naughtiness.
Agency: Fischer Bus · Art Director: José Soveral · Copywriter: Luis Jorge
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