Football's Number 1 Fan Campaigns

"33" Export is a prominent beer brand across West African markets. While competitors focus on sponsoring major tournaments, "33" Export takes a different approach: championing the fans. By positioning itself as the number one supporter of football enthusiasts, the brand celebrates the authentic rituals of gathering to watch the game at home or at the local bar. The selected campaigns below showcase how this strategic positioning was brought to life.

2019 · Football Fanatics

Client: "33" Export / Groupe Castel · Agency: BUS; Creative Director:: José Soveral; Copywriter: Susana Leal; Art Director: Federico Barbato; Production Company: Neovibe; Executive Producer: Jorge Rocha; Director: Salomão Figueiredo; DOP: David Marques; Photography: Rui Carvalho - On Shot.

2019 · The Best Team In The Match.

2018 · There's More Football With "33" Export

Client: "33" Export / Groupe Castel · Agency: BUS · Creative Director: José Soveral; Copywriter: Afonso Azevedo; Art Director: Federico Barbato; Production Company: Team Films; Director: João Fanfas: Executive Producer: Gildo Mariano; DOP: Vitor Rebelo.

2018 · One Game, One Beer, The Same Passion

Client: "33" Export / Groupe Castel · Agency: BUS · Creative Director: José Soveral; Copywriter: Afonso Azevedo; Art Director: Federico Barbato; José Soveral Production Company: Team Films; Director: João Fanfas: Executive Producer: Gildo Mariano; DOP: Vitor Rebelo.

2017 · There's Always Football With "33" Export

Client: "33" Export / Groupe Castel · Agency: BUS · Creative Director: José Soveral . Copywriter: Afonso Azevedo · Art Director: Federico Barbato · Production Company: Quioto · Executive Producer: Pedro Patrício · Director: Frederico Miranda.

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